The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Independence Posters
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Typography - Series
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Craft / Typography - Series
Wood Joint
Agency: Grand Deluxe / Matsuyama
Client: Hidekazu Ueda Architects Category: Craft / Typography - Series
Jakuchu
Agency: MR_DESIGN / Tokyo
Client: Tokyo Designers Week 2012 Category: Craft / Typography - Series
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia Category: Craft / Typography - Series
Donate Your Words
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: Women's Refuge Category: Craft / Typography - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Craft / Typography - Series
Award:
2013 Design Gold Pencil
Agency:
MR_DESIGN / Tokyo
Client:
Tama Art University
Title:
Tamabi
Category:
Craft / Typography - Series
Annual ID:
13061D
Award:
2013 Design Silver Pencil
Agency:
GBH / London
Client:
PUMA
Title:
Gaffer Font
Category:
Craft / Typography - Series
Annual ID:
13062D
Award:
2013 Design Bronze Pencil
Agency:
DDB / New York
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Annual ID:
13063D
Award:
2013 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Independence Posters
Category:
Craft / Typography - Series
Annual ID:
13247D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Craft / Typography - Series
Annual ID:
13248D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Craft / Typography - Series
Annual ID:
13249D
Award:
2013 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Hidekazu Ueda Architects
Title:
Wood Joint
Category:
Craft / Typography - Series
Annual ID:
13250D
Award:
2013 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Tokyo Designers Week 2012
Title:
Jakuchu
Category:
Craft / Typography - Series
Annual ID:
13251D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Luggage Labels
Category:
Craft / Typography - Series
Annual ID:
13252D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
Women's Refuge
Title:
Donate Your Words
Category:
Craft / Typography - Series
Annual ID:
13253D